Proper placing of Wall Graphics Printing Elements for Maximum Impact
A wall graphic or sticky back poster should be attention-grabbing. Achieving this would mean laying out design elements properly. A layout is the composition and arrangement of a page designed to effectively present an idea. An effective poster, then, should please its viewer, convey a message, or evoke an emotion. Map out an attractive visual path for your audience to follow.
Here are Sticky Back Poster Layout Ideas for Your Design:
Striking size- If you’re looking at making a quick impression with your print, highlight a particular text or image by making it the biggest item on your poster. Aside from its size, its elements should also be viewable from afar. A poster that will be displayed printed wall graphics outdoors will greatly benefit from larger elements because its moving audience will focus on the biggest item that’s attention-grabbing.
Page orientation- This is the way a rectangular page is oriented for normal viewing. There are two common types of page orientation: portrait and landscape. The former is named for resembling a close- up portrait of a person’s face and upper body where the height of the display is greater than its width. The latter originally describes the depiction of an artistic outdoor scene where a wider view is needed to include a subject. The page orientation you will use will depend on the design of your artwork. Choosing the portrait orientation for a wall graphic featuring a beautiful sunset would make your print seem constricted.
Rule of thirds- This rule states that an image or a page must be imagined as divided into nine equal parts by two equally-spaced horizontal lines and two equally-spaced vertical lines. The important elements of the print must then be within the spaces formed by the lines or along their intersections. This composition technique discourages the placement of a subject at the center. The lower and upper thirds of the page typically contain the subject of the print, making it look more artistic.
Text/Image direction- Mentally impose the letter Z or a backwards S on the page. Place important items or those you want the reader to see first along the top of the Z. The eye normally follows this path so place your “call to action” at its end.
White space- Too many elements that send different messages to the reader weigh down a poster. White space is not necessarily white; it depends on the color of the stock you use. It is the absence of graphics and text. Adequate clear space directs attention to key elements.